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When marketing, being too respectful of others’ boundaries can backfire
I never thought I’d say that. I hate to be sold to; I hate hype; and I hate too many e-mails.
And since I treat people the way I like to be treated, I have been e-mailing to my list only occasionally.
Well, I know better; building a relationship requires showing up at the very least!
I had just decided to change my pattern when the universe sent me two confirming messages.
Both were from people on my list asking me to keep them more up-to-date.
One of them even said that she felt left out because she wasn’t being advised of my blog posts. Isn’t that a lesson for us bloggers?
I have a feed subscription form on this blog that says: “Enter your email address to subscribe to this blog through your e-mail”. But that doesn’t mean that people see it, or that they fully grasp its meaning if they have never subscribed to a blog before.
So now I’ll be sending an e-mail to my list outlining that week’s blog posts. So easy, so simple, so evident…if you think like your clients do rather than as the online business owner.
Not everyone will like it. Some already feel swamped with too many e-mails, but they have the option of deleting without reading or unsubscribing.
But others feel I’m doing them a service by flagging what’s been going on instead of them having to go to my blog to find out.
I still feel that I can never be too respectful of others’ boundaries when it comes to honesty, integrity, valuable service and listening to their needs.
But rarely communicating with them in order to avoid adding to their e-mail noise is like refusing to participate in a conversation because others are talking.
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That last line is so exactly true. And don’t forget, your blog post may be the most uplifting email someone receives that day!