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The real reasons coaches & heart-based service providers have a hard time making enough money – Part 1

In the previous post I listed some of the usual reasons coaches give for having too small an income.

One of them was that people aren’t willing to spend on coaching in this economy, considering it personal development that can wait for easier cash-flow times.

That’s true enough, but only if the following 3 conditions:

1. Coaches are offering their services to everyone rather than narrowing it down to a specific group or people they serve.
2. Coaches aren’t explaining concretely enough what they do
3. And specifically, they aren’t highlighting the specific problems they solve and the tangible benefits people get from working with them.

Let’s look at some examples.

A business coach’s website says that she helps business owners achieve their goals. That might get some takers. But I bet many business owners will think that they can do that without paying for a coach.

But what if she instead specified that she helps women entrepreneurs who have children at home organize her business systems and schedules so that she has time to enjoy her life with her children and her husband while still running a business that’s profitable rather than being just a hobby? Wouldn’t that motivate some of those moms to invest in coaching even in these uncertain times?

How about a wellness coach that says that he helps people feel their best and vibrant selves? We all pay lip service to the fact that without our health, we have nothing but we keep under-exercising and over-eating, so obviously, lots of us choose to postpone our investment in becoming vibrant.

What if the coach specialized in helping executives age 50+ increase their level of energy so that they can be as productive as they were in their early 40s and have a life after work as well?  Hum…I can hear them think: “Forget budget cuts, I need to feel that way otherwise I might be axed for a younger version of myself unless I can keep up with them.”

The first 3 real reasons heart-based entrepreneurs often have a hard time making enough money have to do with filling a real need within a specific niche. Business basics that aren’t so easy to apply in real life.

The next 4 reasons are a different kettle of fish, and that will have to wait for the next post.

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