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The real reason coaches and heart-based service providers have a hard time making enough money – Part 2

Part 1 of this topic talked about how coaches and spiritual entrepreneurs need to showcase their practical value to their target market instead of being vague, which by definition means non-urgent.

Here I’d like to cover three more reasons why coaches, holistic practitioners and spiritual entrepreneurs often have a hard time being as successful as they would like.

1. Heart-based service providers reject the money-grubbing, win-over-the-competition business world. They either suffered through years of soul-crushing corporate work or were allergic to that world from the onset.

   
   

   So what often happens is, they reject anything that smells of that world and they hate to talk about money, selling or business planning.

   And of course, both are necessary to success. That means that spiritual entrepreneurs need to heal their relationship with money and business if they want to make the kind of difference they dream of making.

2. Coaches love personal growth concepts, holistic practitioners love wellness topics, spiritual entrepreneurs could talk about spirituality for ever. And since many of them are uncomfortable about selling, they tend to write marketing copy, articles, and blog posts that are general discussions about their preferred topics rather than focused on selling their services and products. (Hey, I’m often guilty of that myself!)




3. Heart-based business owners are generally fans of the law of attraction, especially the visualization and meditation part. Few incorporate the part about taking targeted action to bring about their visualization. Somehow, spending a lot of time making vision boards, doing affirmations, reading inspiring literature and meditating creates the impression of working on the business. It’s a start, but we live in a physical world that requires physical action as well. (Though don’t get me wrong, action without a deeper connection is an old paradigm we don’t want to go back to.)

As you can see, those reasons relate to mindset and changing a mindset isn’t as easy as just deciding to do so.

That decision is the first step but change involves having the awareness to keep making that same decisions over and over again until new habits have set in.

That’s a lot easier to do with a support structure that keeps you in line such as being part of a program, having a mastermind group or a coach that bridges spirit and business (hint hint ).

Now there is one more reason to talk about in the next post, and that one has nothing to do with marketing basics or mindset.

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