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The most effective sales tactic; the truth!
I bought one of those mini laptops yesterday and once I got home (an hour away), found out there was a problem with the software.
Since I want to use it on my upcoming trip to Las Vegas (to the Life Purpose Spiritual Summit) and am pretty booked up from tomorrow until I leave Tuesday, I decided to go back to the store and deal with it today.
I called the salesmen first and he assured me they were able to look after it and that it would take two hours. Not great for productivity, I thought, but there a few other things I needed to do in town (I live in the country), so I can live with it.
It ended up being fixed, but it took over four hours. The tech guy was puzzled as to why I would think it could be done in two.
Why indeed! Another instance of a sales person saying what is soothing to the customer and having no compunction about stretching the truth somewhat.
It’s often done; I have a friend who’s been in sales her entire life and is an honest, spiritual person, yet she sees nothing wrong in fudging the details as long as most of it is accurate.
The problem is that there is judgment involved in deciding whether “most of it” is accurate and I obviously had a different opinion than the salesman did today. Had I known the truth, I would have arranged things differently instead of losing two to three extra hours of productive time.
Not only that, I changed my opinion of him. Initially I thought he was helpful, knowledgeable and I didn’t blame him for the software bug. I was a satisfied client planning to go back to see him for further purchases but not now.
How will I know whether he’ll tell me the truth or a convenient story next time? How do I know whether I can live with his “truth line in the sand”?
Hey, none of us are perfect and I haven’t lived up to my ideal either, but today was an illustration of how taking the easy road in the short run isn’t worth it.
I’m sure the salesman has no idea how many sales dollars he just lost today.
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