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When marketing, being too respectful of others’ boundaries can backfire
I never thought I’d say that. I hate to be sold to; I hate hype; and I hate too many e-mails.
And since I treat people the way I like to be treated, I have been e-mailing to my list only occasionally.
Well, I know better; building a relationship requires showing up at the very least!
I had [...]
How to enjoy our business relationships
To be successful in business, we want people to be drawn to us.
To feel good being in business, we want to have pleasant interactions with people. In my last post, I talked about how it feels so good to be with a good friend because we feel understood, acknowledged, accepted and appreciated.
How can we help [...]
I have a love-hate relationship with enthusiasm especially when it comes to selling
Love:
Remember the last time you went to a store and deal with a sales person who had the “whatever!” method of dealing with the customer? It’s irritating; we want to tell the person to quit if they hate that job so much.
Just the other day I had to go into one of those big [...]
Respect Marketing
Marketing is supposed to connect our services to potential clients, showing them how we can fulfill their needs.
And when it comes to needs, you can’t get more basic than wanting to feel safe, loved, and valued. That’s what we feel like when we get genuine respect.
So you would think that extending respect to prospects and [...]