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Finding clients: If you can help people with these two things, you’ll be in demand
It’s really hit home lately how people, especially entrepreneurs, feel distressed by two things more than ever:
They are overwhelmed by the array of choices: strategies to implement, tasks to complete, technology to learn or outsource, etc.
They are facing this alone and will fully bear the consequences of their choices.
Gone is the established set of procedures [...]
What if you run out of ideas?
Entrepreneurs have a reputation for being idea people, so their problem is often too many ideas rather than too few.
Or is it?
Depends if you count only the ideas that:
Are consistent with the entrepreneur’s purpose, mission and overall plan
Are a good use of time and resources in view of their projected profitability
And are coupled with [...]
Embrace your quirkiness!
Do we ever forget our early years and that pressure to fit in?
The penalties for being different were many: our life would be made darn uncomfortable if we stood out from our peers.
Even if you weren’t one of the “different” kids, you were a witness to what happened to them, and wouldn’t have traded places [...]
Caring leadership leads to success
I was just listening to Jay Abraham, one of the most successful marketers and consultants of all time, explaining the basics of his philosophy. (If you’re interested, you can get his free Mini Course here ).
Two of his points are that:
People want to be understood and cared for (you’ve heard me say that enough times)
People [...]
How to enjoy our business relationships
To be successful in business, we want people to be drawn to us.
To feel good being in business, we want to have pleasant interactions with people. In my last post, I talked about how it feels so good to be with a good friend because we feel understood, acknowledged, accepted and appreciated.
How can we help [...]
Genuine Enthusiasm as Profound Marketing
I’ve just been subjected to an hour of ABBA tunes at full volume and some of their tunes are still living in my brain as ear worms. The perfect antidote I thought was to use the experience as inspiration for this post.
Actually, I’m one of those who like ABBA (you either do or you really [...]
Creating a business with meaning; isn’t that a luxury in uncertain times?
That’s the question someone asked me recently, and I’m sure she wouldn’t be the only one with that opinion.
I believe that it’s more important now than ever to create a business that has meaning for you, and here’s why.
A meaningful business will increase your chances of being successful
I’m saying that for very practical reasons.
Your marketing [...]
Most people don’t ask themselves the right questions when they start their online businesses
Using a gross over simplification, people come from one of two points of view when they are considering doing business on line:
They want to make money to pay the bills and/or escape their jobs
They want to tell a wider audience about the services they provide
Continuing to indulge my mood for grossly over simplifying:
Many people in [...]
Why do you want to start an online business?
Some people would answer this by saying…to make money of course, what else.
Others would talk about how they want to bring their service to the world and can use the internet to reach out.
Both types of people would do well to spend more time pondering the question.
Why you start the business may not be directly [...]
Respect Marketing
Marketing is supposed to connect our services to potential clients, showing them how we can fulfill their needs.
And when it comes to needs, you can’t get more basic than wanting to feel safe, loved, and valued. That’s what we feel like when we get genuine respect.
So you would think that extending respect to prospects and [...]