"Absolutely amazing, priceless! I would absolutely recommend this to others!!! Helene is not only accurate, but her compassion, sympathy and wisdom make it a truly amazing experience."
Speak your client’s language
After the plane landed (on my way to a workshop showing holistic practitioners how to sell in a way that supports their values), the pilot made the usual “welcome and thank you for flying with us” announcement, and then he said:
“To help with the unboarding, we have requested a set of stairs aft of the plane [...]
The best way to stretch your comfort zone
At yoga class today, I heard something that reminded me of what new entrepreneurs go through.
We were doing an exercise that was designed to open up our hip joints. First, we went through a movement that contracted the same muscles that we would stretch a moment later.
The instructor said that the joints would be willing [...]
Another reason to stick to a niche: it gives you freedom
That might strike you as a little counter-intuitive. After all, a lot of people resist the idea of concentrating on a business niche because they don’t want to miss out on all the other great business prospects out there.
Some also worry that they might run out of ideas in that “restricted” subject area, or that [...]
Learning from a lost dog
A lot of my lessons seem to come in a “4 legs and fur” package and I had one today that applies to all of us.
I saw my cat panic all of a sudden and looked to see what triggered him. Running through the trees in the back yard was a flash of golden fur; [...]
Entropy and what that means to your life
Entropy is a law of thermodynamic physics and I’ll spare you its formula and exact scientific definition.
A “lay person’s” definition, according to “thefreedictionary.com” is:
“The tendency for all matter and energy in the universe to evolve toward a state of inert uniformity”, or “The inevitable and steady deterioration of a system or society”
Ok, so…how is that relevant [...]
Another marketing lesson from my cat
I love animals, including my two cats, Prouch and Pounce de Leon. One of the things I love about them is how they make it clear to me what they want, then show their total delight when they get it.
Contrary to dogs, they are fed continuously, meaning that their bowls are filled with food for [...]
Marketing through being rather than doing
One of my colleagues also attended Baeth Davis’s Life Purpose Summit last week and like most people attending live events, she wanted to make some connections that would benefit her business.
She had been to a number of other events in the past and hadn’t made the impact she had hoped, so she was finding herself [...]
Are prospects really unable or unwilling to pay?
I just came back from Baeth Davis’s Life Purpose Spiritual Summit, where I had a ball with other spirit-minded entrepreneurs and learned a lot.
One of those lessons was around an issue that many of us soft-sell service providers find difficult: pricing.
If you tend to worry whether your prospects will be willing or able to pay [...]
Marketing lessons from my cat
I have been keeping the basement door closed because Pounce de Leon has been highly successful at catching chipmunks (despite a bell on his collar) and bringing them down to his territory to play. Thankfully, I have rescued most of the little critters (which makes Pounce cry as he bemoans the loss of his “playmate”, [...]
When marketing, being too respectful of others’ boundaries can backfire
I never thought I’d say that. I hate to be sold to; I hate hype; and I hate too many e-mails.
And since I treat people the way I like to be treated, I have been e-mailing to my list only occasionally.
Well, I know better; building a relationship requires showing up at the very least!
I had [...]