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Creating a business with meaning; isn’t that a luxury in uncertain times?
That’s the question someone asked me recently, and I’m sure she wouldn’t be the only one with that opinion.
I believe that it’s more important now than ever to create a business that has meaning for you, and here’s why.
A meaningful business will increase your chances of being successful
I’m saying that for very practical reasons.
Your marketing [...]
Respect Marketing
Marketing is supposed to connect our services to potential clients, showing them how we can fulfill their needs.
And when it comes to needs, you can’t get more basic than wanting to feel safe, loved, and valued. That’s what we feel like when we get genuine respect.
So you would think that extending respect to prospects and [...]
7 Reasons why you might be more successful as an entrepreneur than in your previous jobs
I used to think that people were either entrepreneurs or “career” types. Somehow, people knew early on whether they wanted to be their own bosses; it was a choice driven by personality characteristics.
But lately, the lines have blurred, maybe because the world is changing. So I thought I’d compile a list of reasons why you [...]
New entrepreneurs tend to be starters, not finishers
I am not referring to their odds of succeeding, but to the part of the projects that they prefer to, and are best at, doing.
In the last post, I talked about how starters are one source of clutter, because they leave their papers, books and tools behind when they walk away from an unfinished project.
Starters [...]