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Respect Marketing
Marketing is supposed to connect our services to potential clients, showing them how we can fulfill their needs.
And when it comes to needs, you can’t get more basic than wanting to feel safe, loved, and valued. That’s what we feel like when we get genuine respect.
So you would think that extending respect to prospects and clients would be a standard marketing practice! Let me ask you; do you usually feel respected by businesses?
Too often, we feel manipulation or indifference. And something else more recently: a sense of being rushed, as if the business owner’s overwhelm gets energetically transmitted to us.
The good news is that, as solo entrepreneurs, we have a golden opportunity to shine. All we need to do is adopt extending genuine respect as one of our core values.
It’s quite a simple marketing practice; there is no need for an elaborate plan about how to best convey the sense of respect. We all intuitively know when we do it and when we receive it.
Just make sure it’s genuine, or it will backfire; we all hate to feel manipulated!
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