Pre-planning; the most overlooked factor in successfully starting a business
The post title might surprise you, because so many people who have a dream to start a business get stuck in the planning phase, so how can I say it’s overlooked?
What happens is that the planning never gets finished, either because it’s too vague (and therefore more akin to day-dreaming) or lacking in a cohesive vision.
Or the entrepreneur gets stopped by her fears, and that’s a topic that deserves separate posts.
Even before you put together a business plan, you need to ask yourself a number of basic questions, such as:
- What is your purpose in starting the business. Besides money, what do you want it to do for you
- How do you want your business daily life to be like
- What has your history taught you about yourself: where are your weaknesses and strengths
- Can you explain your business concept clearly, namely:
- What problems will you solve
- For whom
- And how
Now these questions are self evident but fact is, very few entrepreneurs take the time to thoroughly answer them. They think that they know the answers in their head, but they don’t, at least not with sufficient clarity.
As a consequence, they might start a business that:
- Never gets really profitable
- Feels like a burden and a trap
- Has a much longer startup phase than necessary
Now I realize that people are overwhelmed and find it hard to gather up the time and energy to do the necessary self-exploration. Somehow, it’s easier to do when someone else is taking us through it.
So I’m putting together a brief teleseminar series in June that would give you the framework and the assistance needed to prepare the ground for your business.
To find out when it starts, check in with this blog in a week or so. Even better, put your e-mail address in the box in the top right corner and I’ll let you know the scoop.
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Helene, I think you are so right in your comments. It’s really easy to get into the mechanics and the doingness of building a business without ever understanding what it is you want out of it. Great blog post. I look forward to hearing about your event in June.