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New entrepreneurs tend to be starters, not finishers
I am not referring to their odds of succeeding, but to the part of the projects that they prefer to, and are best at, doing.
In the last post, I talked about how starters are one source of clutter, because they leave their papers, books and tools behind when they walk away from an unfinished project.
Starters love brainstorming ideas and sketching them into possibilities, but often lose patience when it comes to implementation. As a result, much of what they start doesn’t reach the stage where it can help the bottom line.
Even worse, it drains them of time, energy and resources, unless they do two things:
- Discipline themselves to only have a certain number of projects on the go
- Outsource or partner with a finisher
A finisher is a rare and valuable bird that sees how to make the ideas work, coordinates all the moving parts, and matures ideas to their usable conclusion. In other words, they take intangible possibilities and make them real.
Most often, entrepreneurs that are starters underestimate the value of finishers and don’t reward them sufficiently. It’s a proven tendency of human nature to overvalue one’s own contribution to success, so they just “don’t get” how much they need the finishing skills.
A solo entrepreneur with limited funds may not be able to pay as much as she would like to, but can at least make the finisher’s experience as pleasant as possible by being reasonable with deadlines, organized in providing facts, generous with testimonials, etc.
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