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Most people don’t ask themselves the right questions when they start their online businesses

Using a gross over simplification, people come from one of two points of view when they are considering doing business on line:

1. They want to make money to pay the bills and/or escape their jobs
2. They want to tell a wider audience about the services they provide

Continuing to indulge my mood for grossly over simplifying:

Many people in the first group tend to:

• Buy lots of courses or software on various internet marketing techniques
• Be vulnerable to sales copy that talks about how the author of the course used to live in his parents’ basement until he started using a particular approach that beats the system
• Look for magic formulas
• See the internet as a game to win, ideally by finding shortcuts
• Not have a plan of how they’ll move their business forward

Many people in the second group tend to:

• Feel deeply about their services
• Want to make a difference in the world (many of them)
• Wish they didn’t have to spend so much time marketing
• Not spend enough time marketing
• Hate to make calculated moves
• Take courses without applying what they learn
• Not have a plan of how they’ll move their business forward

Both groups need to ask themselves the kind of questions that look beyond the short term and allow them to form a plan.

I’ll give some examples tomorrow.

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