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Marketing through being rather than doing
One of my colleagues also attended Baeth Davis’s Life Purpose Summit last week and like most people attending live events, she wanted to make some connections that would benefit her business.
She had been to a number of other events in the past and hadn’t made the impact she had hoped, so she was finding herself a little anxious about it this time.
I’m happy to say that she had people lined up to talk with her and left the event with quite a few possibilities and likely clients.
What did she do different?
Actually, her main change was in her intention. She quite consciously rejected the needy “I must get clients from this” thoughts and instead walked in the conference room every day with the goal: “How can I serve?”
Having that mindset, she provided some expert advice to someone, no strings attached. He later raved about her in front of the entire audience, which started the stampede of interested parties.
Knowing her, I’m sure she had provided her advice to other people at past events but this time, her energy was different because she consciously set her intent to give rather than get.
I’ve talked about the power of intent in a previous post and I’m sure it will come up again. It’s the essential first step in marketing, which makes sense when you consider that humans connect through an exchange of energy.
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Helene
Thanks for bringing home such an important point in a succinct way. How Can I Serve beats WIFFM everyday!
Hugs to you and so glad you got to spend time with Baeth!
Peggie