How to make money from your unconscious competence

Most of us underestimate ourselves. We take for granted our natural gifts because they are, well, natural, so we don’t have to think much about it when we do “our thing”.

Not only that, we think that no one would pay us for doing such a simple thing.

Do you recognize yourself here? Spend a few minutes thinking of what you’re known for. What are you a “natural” at? Recall not only your present work life but also your past careers and accomplishments.

You might not even see them as accomplishments until you remember the compliments you’ve received about your work or abilities. Even if you thought they were only being nice or supportive, write them down.

Now let that list sit for at least a few hours. Later, come back to it with fresh eyes and ask yourself what on that list could be valuable to someone.

If you have a history of downplaying your value, or if you’re in a phase where you’re confused about your business direction, don’t trust only your own opinion. Ask someone else who understands your ideal vision (such as being a successful coach or conscious entrepreneur) to read your list and flag the most valuable abilities.

Then brainstorm on how you could package these abilities into a process, information product, or program. Don’t worry yet about how you would teach what you do. Just ask yourself: what problems would it solve and for what kind of person?

And…is there a market for solving this problem; are those people willing to pay for this? (How you do that is beyond the scope of this post, but you could start by googling).

Once you’ve narrowed it down to your top possibility, then you can reverse engineer what you do to design your teaching program. Once again, you’ll make much better progress if you involve someone else in your exploration.

After all, you’ve been unconscious about how you do what you do for a long time, so a fresh perspective would go a long way toward ferreting it out.

This has been a mile-high, fast-forward view of one of the many processes I use in helping you figure out your business offerings, but it’s enough to get you started.

Your unconscious competence is a gold mine; don’t pass it by looking for the pot at the end of the rainbow.

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Comments
Bobbye Middendorf

Helene,
This “unconscious competence” is a term that David Neagle used in his coaching call last night for the “Recession Rescue for Rapid Results.” What you have done here is clearly lay out the process that so many of us deal with. It is as though our gifts are invisible to us just like water is a foreign concept to the fish. We can’t see the light shining from ourselves. Thank you for the bird’s eye view and the practical advice for getting more conscious about our competence. Plus, it’s nice reconnecting!

helene

Thanks for your comment Bobbye. And I see from your site that you know something about the subject, helping “conscious creators” publish their material.

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