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Genuine Enthusiasm as Profound Marketing
I’ve just been subjected to an hour of ABBA tunes at full volume and some of their tunes are still living in my brain as ear worms. The perfect antidote I thought was to use the experience as inspiration for this post.
Actually, I’m one of those who like ABBA (you either do or you really don’t) so I didn’t mind it. But it got me thinking as I heard old performances from YouTube videos: Why are crowds going crazy over these songs? Why is my friend choosing to use them as treatment to pull out of a depressed mood?
Listening to the music, I got it: it’s exuberant, triumphant and bombards you with life force. (Note to ABBA dislikers: substitute a group you like in the analogy and you’ll find the same thing).
Most people aren’t “alive” enough. They may go through their day apparently well enough, they might even perform well at work and appear to enjoy themselves socially, but they lack spark.
There are all sorts of reasons for that and I’ve done posts in the past about what you can do to bring some life and energy back to your day. Today, I’m looking at it from another point of view.
Everyone, I mean everyone responds positively to a current of strong life force. That’s one of the reasons people with charisma are so popular. That’s why enthusiasm… or the reverse is so contagious.
So…are you or your business emanating that life spark, or are you flat (or worse, a dampening force)?
If you know you’re flat, then you better ask yourself why the thrill is gone and do something about it, because in uncertain times, people will gravitate to genuine enthusiasm more than ever.
Notice I said “genuine” enthusiasm. Just about everyone can see through the fake version and it won’t work for long.
As I keep saying, to be genuine, be yourself. Today I’ll add: to be enthusiastic, do work you care about.
If you don’t know how to combine your work with your passion or your purpose, here are a few things you can do:
- Google “life purpose” or “follow your passions”; there is a lot of great free information
- For example, read Paula Harvey’s blog: www.designingapassionatelife.com
- Lots of great books as well. I’ve loved every book written by Barbara Sher
- One of the most interesting speakers on this topic is Baeth Davis, and I highly recommend you listen to the free teleseminar series she’s currently doing as a preamble to her live event in June. She always gives useful content in an inspiring way, so the calls are worth while even if you have no plans to go. Here is how to access them: www.spirituallifepurposesummit.com
- Here’s an idea; how about becoming a client of mine
. Start by registering to the free teleseminars (box in the top right corner), or send me an e-mail.
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