Finding clients: If you can help people with these two things, you’ll be in demand
It’s really hit home lately how people, especially entrepreneurs, feel distressed by two things more than ever:
- They are overwhelmed by the array of choices: strategies to implement, tasks to complete, technology to learn or outsource, etc.
- They are facing this alone and will fully bear the consequences of their choices.
Gone is the established set of procedures or best practices.
Gone is the ability to pick up the phone and consult in-house specialists.
Gone are the co-workers that could provide moral support as well as important feedback on proposed actions.
Gone is the guaranteed (or so it seemed) paycheck even if you were working on a long-term project.
Everything is shifting; economic predictions are meaningless, markets are uncertain, and there doesn’t seem to be a safe place to land or a reliable fallback position.
You’re feeling it aren’t you? Well so are your potential clients.
We all need to assemble our support system for emotional reasons, as a source of information, a pool of resources, and to prevent us from re-inventing the wheel all by ourselves:
- Like-minded entrepreneurial buddies
- Mastermind participants
- Mentors or coaches
Can you provide products or services that would help guide others?
For example, one of my mentors is Connie Ragen Green, and she simplifies what you must learn and do if you want to create an internet business (or an internet presence for your existing business). You might want to see what she offers whether you think you need an internet mentor or as an example of someone who is successful filling those two needs. (Click here for her main site).
Who comes to mind in your industy when you think of a helpful, knowledgeable guide that people feel safe with? Use them as a model for your business.
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