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Marketing
The most effective sales tactic; the truth!
I bought one of those mini laptops yesterday and once I got home (an hour away), found out there was a problem with the software.
Since I want to use it on my upcoming trip to Las Vegas (to the Life Purpose Spiritual Summit) and am pretty booked up from tomorrow until I leave Tuesday, I [...]
Lessons for entrepreneurs from a corporate retirement party
I went to a retirement dinner last night. It was for someone I worked with over 10 years ago, and in addition to connecting again with old friends, it was really interesting to hear their comments about the corporate world.
Two main ideas kept coming up over and over again:
The importance of relationships
Their appreciation for people [...]
When marketing, being too respectful of others’ boundaries can backfire
I never thought I’d say that. I hate to be sold to; I hate hype; and I hate too many e-mails.
And since I treat people the way I like to be treated, I have been e-mailing to my list only occasionally.
Well, I know better; building a relationship requires showing up at the very least!
I had [...]
Finding clients: If you can help people with these two things, you’ll be in demand
It’s really hit home lately how people, especially entrepreneurs, feel distressed by two things more than ever:
They are overwhelmed by the array of choices: strategies to implement, tasks to complete, technology to learn or outsource, etc.
They are facing this alone and will fully bear the consequences of their choices.
Gone is the established set of procedures [...]
Embrace your quirkiness!
Do we ever forget our early years and that pressure to fit in?
The penalties for being different were many: our life would be made darn uncomfortable if we stood out from our peers.
Even if you weren’t one of the “different” kids, you were a witness to what happened to them, and wouldn’t have traded places [...]
Caring leadership leads to success
I was just listening to Jay Abraham, one of the most successful marketers and consultants of all time, explaining the basics of his philosophy. (If you’re interested, you can get his free Mini Course here ).
Two of his points are that:
People want to be understood and cared for (you’ve heard me say that enough times)
People [...]
How to enjoy our business relationships
To be successful in business, we want people to be drawn to us.
To feel good being in business, we want to have pleasant interactions with people. In my last post, I talked about how it feels so good to be with a good friend because we feel understood, acknowledged, accepted and appreciated.
How can we help [...]
What your friendships can teach you about business
Remember the last time you had a really satisfying visit with a true friend; what was so rewarding about it?
You probably enjoyed doing something you both like, feeling a sense of relaxed companionship.
I believe that one of the most precious gifts of a deep friendship is the feeling of being seen for who we really [...]
I have a love-hate relationship with enthusiasm especially when it comes to selling
Love:
Remember the last time you went to a store and deal with a sales person who had the “whatever!” method of dealing with the customer? It’s irritating; we want to tell the person to quit if they hate that job so much.
Just the other day I had to go into one of those big [...]
Stop worrying whether they like your work
No, I’m not advocating being indifferent to the quality of your work. Let me explain what I mean by telling a story about a coaching client.
Lisa (not her real name) was finding it very stressful to give her workshops. To the point where she even doubted that she was cut out for that kind of [...]