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Caring leadership leads to success

I was just listening to Jay Abraham, one of the most successful marketers and consultants of all time, explaining the basics of his philosophy. (If you’re interested, you can get his free Mini Course here ).

Two of his points are that:

• People want to be understood and cared for (you’ve heard me say that enough times)
• People want to be led, so you need to be quite directed in your advice to them

Now that last point will cause trouble to many of the spiritual entrepreneurs. For example, coaches are usually trained to not provide the client with a solution but rather skillfully coax it out of them.

It’s not just coaches, however. Spiritually-oriented people come from a respectful mindset, so they would want to avoid being too forceful in their dealings with their clients.

Similarly, “nice” people who own businesses would have no trouble showing their clients that they care, but may find it difficult to be sufficiently directive.

The cure? Remember how much you care for your clients, and acknowledge the value of your advice to them. You know that you can give them competent, trustworthy and caring service so you owe it to them to give them the leadership they subconsciously need to move forward, or they might go to someone else who might not treat them as well.

That, by the way, is a paraphrasing of Jay’s material. The ultra successful multi-millionaire has a pretty spiritual approach to business doesn’t he? Couldn’t resist pointing that out in case anyone still thinks that combining “spirit” with business is only for impractical soft hearts.

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