"Absolutely amazing, priceless! I would absolutely recommend this to others!!! Helene is not only accurate, but her compassion, sympathy and wisdom make it a truly amazing experience."
Are prospects really unable or unwilling to pay?
I just came back from Baeth Davis’s Life Purpose Spiritual Summit, where I had a ball with other spirit-minded entrepreneurs and learned a lot.
One of those lessons was around an issue that many of us soft-sell service providers find difficult: pricing.
If you tend to worry whether your prospects will be willing or able to pay for your services, you might want to read the following story.
I was speaking to a wonderful woman, who wanted to buy a $450 service, but was holding back wondering if any payment terms were offered as she was cash-flow challenged. When I connected with her the next day, she had signed up for a coaching program that cost many many times the $450.
What happened to her feeling that she couldn’t afford it?
It got wiped away by the belief that the coaching program would fill her deepest need, which was building a profitable business that suited her personality and her spirit. (Yes, it sounds like what I do but it wasn’t my program.)
The presenter was able to touch her mind and her deeper emotions and to earn her trust. She was willing to risk a large amount of money to follow a mentor that she felt would help her achieve her dream.
It’s one of those cases where a limited-scope service (which she could more readily afford) wasn’t going to change things dramatically enough to overcome her barriers, but an expensive program won her over because she could taste/feel/see/sense her new life.
Now…how about reviewing what you offer (and the sales copy explaining it) to see if you could give to people a better sense of the transformation they’ll get from working with you?
That’s certainly something I’m going to do.
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