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Another reason to stick to a niche: it gives you freedom

That might strike you as a little counter-intuitive. After all, a lot of people resist the idea of concentrating on a business niche because they don’t want to miss out on all the other great business prospects out there.

Some also worry that they might run out of ideas in that “restricted” subject area, or that they’ll get bored.

And others rebel at having boundaries on their creativity.

If that sounds like you, here’s an excerpt from an article in Success Magazine about Quincy Jones. Reflecting on his training with his music composition tutor, Nadia Boulanger, Quincy said:

“When I was with Nadia, she taught me—I had a hard time getting my head around it. She’d say, ‘The more you restrict yourself, musically, the more freedom you have,’ ” Jones says.

This applies to us entrepreneurs as well, since what we do is creative. When we restrict ourselves to a niche, we have more freedom.

Just think about it; when you know who your audience is, you can come up with great products that solve their problem. You know the focus of your blog posts, your articles and your marketing. You know where to look for joint venture partners.

And since people can understand much better what you are offering, you attract more clients and partners more easily and therefore greater success.

Having more opportunities, you are definitely not bored.

Got you convinced yet?

But you see, contrary to many writers on the subject, I don’t think people resist the idea of concentrating on a niche as much as they find it really difficult to pick one.

So I’m planning to come up with a 4-week course on the subject. If you want to know more about it, make sure you gave me your name and e-mail (in the box at the top right corner of the page), and I’ll keep you posted.

And you’re welcome to comment on the blog below or send me an e-mail at helene “at” WhereBusinessMeetsSpirit.com (Replace the “at” with @; I’m trying to avoid spam robots from picking up my e-mail address).

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