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Archive for May, 2009
Marketing lessons from my cat
I have been keeping the basement door closed because Pounce de Leon has been highly successful at catching chipmunks (despite a bell on his collar) and bringing them down to his territory to play. Thankfully, I have rescued most of the little critters (which makes Pounce cry as he bemoans the loss of his “playmate”, [...]
The most effective sales tactic; the truth!
I bought one of those mini laptops yesterday and once I got home (an hour away), found out there was a problem with the software.
Since I want to use it on my upcoming trip to Las Vegas (to the Life Purpose Spiritual Summit) and am pretty booked up from tomorrow until I leave Tuesday, I [...]
Lessons for entrepreneurs from a corporate retirement party
I went to a retirement dinner last night. It was for someone I worked with over 10 years ago, and in addition to connecting again with old friends, it was really interesting to hear their comments about the corporate world.
Two main ideas kept coming up over and over again:
The importance of relationships
Their appreciation for people [...]
When marketing, being too respectful of others’ boundaries can backfire
I never thought I’d say that. I hate to be sold to; I hate hype; and I hate too many e-mails.
And since I treat people the way I like to be treated, I have been e-mailing to my list only occasionally.
Well, I know better; building a relationship requires showing up at the very least!
I had [...]
Getting out of overwhelm: 6 suggestions
We get into overwhelm when we feel there is too much to do and too little time.
That’s pretty obvious. What’s less obvious is what to do about it.
Most of us feel like there is little we can realistically do in our current circumstances.
We’ll get relief only when those change; when our sales reach a certain [...]
Finding clients: If you can help people with these two things, you’ll be in demand
It’s really hit home lately how people, especially entrepreneurs, feel distressed by two things more than ever:
They are overwhelmed by the array of choices: strategies to implement, tasks to complete, technology to learn or outsource, etc.
They are facing this alone and will fully bear the consequences of their choices.
Gone is the established set of procedures [...]
Pre-planning; the most overlooked factor in successfully starting a business
The post title might surprise you, because so many people who have a dream to start a business get stuck in the planning phase, so how can I say it’s overlooked?
What happens is that the planning never gets finished, either because it’s too vague (and therefore more akin to day-dreaming) or lacking in a cohesive [...]
Client satisfaction: it’s not just what you do it’s how you do it
And by “how”, I don’t mean just the mechanics or tactics.
Those are important; as we’ve learned many times over, the devil is in the details.
The most important “how”, however, is your intention.
If you are providing a service to a client and consciously intend to extend a positive energy with it (such as reassurance, respect or [...]
Getting high with weeds (This post is not what you think)
Ok, I admit it’s a cheap headline, but I couldn’t resist.
What this post is really about is how being present and aware dramatically changes the quality of our life.
And the kind of weeds I’m referring to is…garlic mustard (a plant that’s not native to this region and is very pretty but destroys the habitat if [...]
What if you run out of ideas?
Entrepreneurs have a reputation for being idea people, so their problem is often too many ideas rather than too few.
Or is it?
Depends if you count only the ideas that:
Are consistent with the entrepreneur’s purpose, mission and overall plan
Are a good use of time and resources in view of their projected profitability
And are coupled with [...]